Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

My husband said *What the frig are you wearing!!!!*


WEAR the sequins dressed down (a bit) AND be prepared for stupid comments from non appreciative folk. And sparkle it out 🤩 'cos on here there's a load of us that love them and appreciate it right?!

🌟Skirt @dorothyperkins now sold out
🌟Coat old @topshop
🌟Jumper old @neimanmarcus
🌟Boots @drmartensofficial pr

#40plusnotgivingupyet #40plusstyle #sequinsforlifenotjustforchristmas #sequins

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I share this every year. Never gets old 🙈.

#40plusnotgivingupyet #christmascheer

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Bought this cardi in August? Sept? Either way it was one of those *thought I loved it late summer got over excited at new season* and I liked it when I wore it indeed a lady stopped me to ask where it's from. But now, this pic, I think I look like I'm off to panto. Or is that just with the boots? Shoot I liked the boots..


Ps I saw Joseph for my 18th birthday with Philip Scholfield. Nearly 30 years ago. Ffs. 😂


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First time I've ever had my very own code that also works on @coach so forgive me if I look like the cat that got the cream but hell fire it makes me happy..

@coach tote AND belt both @thehut_com the belt is REVERSIBLE so you get a black one and a tan one in ONE. The tote is a gorgeous saddle leather and both are 25% off early Black Friday deals using my code HELENBF. #ad in stories on Monday in stories no obligation to share or reshare on here but GUYS IT'S my own code! Also works on @northxfaceuk @converse @calvinklein so many brands... I'm stocking up for my crew and yes very happy using my own code for it too 🤩.

Of course there are other deals in stories not just my own code I mean I'll share the others too a deal is a deal and I know this week can be madness but keep your heads while I lose mine... on that note the @coach hidden sale is another fab one but I will change the record and not just go on about coach! Also on hunt for the spanx deals and skincare and oh just my random picks! 🙈

#40plusnotgivingupyet #deals #blackfriday

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Don't let this look of love deceive you Daisy keeps barking in the night and it is destroying us.

I think it's the moon and it's magnetic pull.

My husband also think it's the moon.
BUT that it's just that's it is lighting up the garden so she can see all the squirrels..

Flipping hate it when he is right. So pragmatic surely there's something more mystic Meg going on? Either way IT'S ALWAYS THE FRICKING MOON IN THIS HOUSE!!!!


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🌟 AD GIVEAWAY🎄🌟🎄 WIN ALL THE FABULOUS BURTS BEES PRODUCTS YOU SEE HERE! That is QUITE A BIG BUNDLE; you could make a number of people happy this Christmas! 🥰

Honestly never met anyone that didn't love a bit of @burtsbeesuk and next week they are holding their biggest ever Black Friday / Cyber Monday sale so this is your heads up! The deals will be on Friday 26th to Monday 29th November inclusive and there will be fabulous discounts across the site; cute Christmas sets such as filled crackers and baubles that you can hang from the tree, or skincare to pamper and nourish from top to toe, to make up and beauty for anyone that loves a bit of a treat. My girls LOVE their lip balms (I swear there is one in every room in our house!) and I love their lip shimmer which despite the name is actually a lovely lipstick and VERY moisturising and easily compares to brands 3 times the price!

The deals all go live next Black Friday 26th November and will be on until Cyber Monday 29th. There really will be something for everyone and watch out for my code too! In the meantime how would you like to win EVERYTHING on this bed? Ok I mean @burtsbeesuk products only - the teens are all mine! (HELP ME!). We are giving away every item here or a voucher to the same value for one lucky winner. TBH even outside of Black Friday you get a lot for your buck on the site! To be in with a chance to win here goes:

🌟Like this post

🌟Follow me and @burtsbeesuk

🌟Tag two friends in the comments below. The more friends you enter as separate comments the more entries so go wild!

That's it! Competition will close on Thursday 25th at 9am and I will draw the winner shortly after in stories. Competition is open to UK entrants. This giveaway is not affiliated with or endorsed by Instagram. And watch out for scammer accounts this is my only account no pretenders! 

#40plusnotgivingupyet #burtsbeesuk

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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!