Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

Living all my hopes and dreams every teatime.

Original meme, only slightly adapted by me, from @sparklesandskidmarks. Flipping hilarious. Memes like this get me through. It certainly isn't cooking for the ingrates.


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I don't do dress up Friday but it IS Friday so here's a gentle reminder I mean it really was a week of Mondays wasn't it. And I said I would follow the wellies with sparkle so here you are a pic from the festive season standing in front of another house I stare at longingly from my walks. I mean LOOK AT IT how gorgeous!!!!
Today we have the electrician round who has warned us he will need to turn the WiFi off for a bit. Last time this happened in lockdown 1 all hell broke loose I shan't go in to details but a chair was broken. Pray for us 🙏.


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We aren't talking ground breaking FASHUN but I'm knee deep in mud every day right now. Literally. Wellington boot recommendations from you lot saved in highlights but as you guys are pretty vocal on the subject (the DMS!) I thought I'd open it up here let's be having your recommendations here too FOR EVERYONE cos goodness knows I can't try them all ⬇️⬇️⬇️.
They're YOUR recommendations. The ones that don't leak after 6 months of wear (sorry HUNTER but you guys seem to have dropped the ball in recent years!). Ones that have had a lot of love are @lechameau1927 like mine or @muckbootco like my husband (good for wider calves too!) and at the bargain end good old @dunlop_eu . Also I gotta say I love my new sheepskin insoles and you can't underestimate a good warm sock with a welly.

It's hard for me to write this caption and make it funny or exciting I mean jeez it is wellies. So we will stick with practical and sensible and tomorrow I shall wear glitter and heels and look way more insta but like a complete and utter dick in the real world..
#40plusnotgivingupyet #wellychat #wellyboots #wellywalk

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You really can't polish a turd on all of this can you. My own version of eat.pray.love: Some of us have stepped in shit, some are knee deep and some are completely covered in it.

It's a bit like that different boats same storm analogy but much more me.

This was a snatched moment when I escaped to the car to get my moment on my own. Sitting in the car without going anywhere IS self care 2021 style.

#40plusnotgivingupyet #poetry

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Just found out we have an inset day today so it shows I'm already dismally failing in my plans to be more organised and how exciting for them I might force them out for another walk ..

Good luck today guys. I get a feeling that after a week of what feels like Sundays we might have a week of Mondays ahead...

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And... I didn't say WHICH Monday ok?

Regram original from @simoncholland the funniest guy thank you Simon


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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!