Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

📷 by George. Last week he got let down by the work experience he had gone for. I told you lot. It was gutting for him and I felt it hard. Then the power of friends and insta and by Wednesday he helped a pal @ayers4425 and her builders. He worked in the 30 degree heat and isnt afraid of hard work and I'm so proud.

And this week the lovely guys at @pianiitalian have also offered him work experience. He is going to help them with some patio laying and they even offered him some work experience in the kitchens and I think I shall always regret saying perhaps mastering arancini balls isn't for him. What a missed opportunity for me to have my fave takeaway train my boy in the kitchen 😂. Selfless I am.

For him this is wonderful and it also saves him having to take photos of the Auntie Mum in the back garden so relief all round (not so selfless)...

⭐@onehundredstars kimono #pr gift my giveaway is still on with them enter 2 posts back and also code 40PLUS for 10% off
⭐cami old but I've got a new one on it's way today stories try on incoming
⭐jeans @mandco_fashion previous #ad
⭐sandals own brand @theshoegirlsuk we sold out of the leopard again! But black and white coming soon 😍
⭐bag @nashandduff pr gift

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They're back online.. @theshoegirlsuk leopard sandals previously sold out! We aren't planning on doing more of these ones this summer so hit the website link in my bio and code 40PLUS for your discount for money off or free postage in Uk.

This run are being made now in Portugal. We didn't want to put them online till all our previous run had been dispatched and that was done this weekend. And today we've already had soooo many happy dms and shares we figure let's get them on pre order now. We are hoping to get them out by end June / beginning July but as with our previous run we want to be cautious so we are saying delivery in UK by first two weeks of July..

Sizing? Go true to size eg I am size 7 and have the 40 is a UK size 7. No need to size up. The 41 is a UK size 8 and so on. If you are a size 9 go for size 42. And we even have a small number of size 10s (and of course smaller sizes from size 3..)

We will have some black and white ones coming out in July too but these are our first born me and my lovely pal Lucy @muddyfrogs and words can't describe how grateful we are for all your support... also a HUGE thanks to @rachelhb81
@joannebreaks and Lauren and Louise. Lucy's friends who helped round the clock Friday to Sunday night non stop with the dispatch of the first run. You guys are LEGENDS!!!!

#40plusnotgivingupyet #theshoegirls #ad/ ownbrand

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It's the Brighton & Hove one..

I get asked all the time and day trips are a thing right so a few of my fave places listed here but I bring this one out to the masses too Brighton has soooo much to do and I wouldn't dream of saying I can even scratch the surface. So fave places to visit/ shop / eat hit us up ⬇️⬇️⬇️ in comments.. we def need restaurant recommendations because I often go for the day so go go go!

⭐@prelovedofbrighton preloved madness you will find gems. It is on outskirts in Five Ways but worth the detour - ⭐
@rebound_store_ on prom near i360 more amazing secondhand gems ⭐
@martletscharityshops all of them are different all VERY good scattered around Brighton and Hove ⭐
@oxfambrighton it is just an epic charity shop ⭐
@enter_gallery amazing art to gaze at ⭐ The Lanes - wander and browse and gaze. The main high st is all there but nothing as good as the individual stores in the Lanes ⭐ @bertshomestore there are a couple in Brighton both fabulous home stuff you won't come out without buying something ⭐@oliversbrighton
Harry Potter fans will LOVE it ⭐ @bohogelatobtn ice cream to die for ⭐
@bechocolatbrighton incredible amazing chocolate ⭐ @shelterhallmarket lots of food choices grab a table or take your picks down to the beach easy relaxed and tasty as he'll @velvethove last but not least absolutely fab home and clothes stuff again on Hove borders. Left it till last as the location is a fabulous place to park and walk in for less than £6 (Brighton parking costs an arm and a leg!). Or let the train take the strain!
Feel free to add more⬇️⬇️⬇️⬇️ I get asked this daily and these are just a handful of must dos what's yours?!?!?

#40plusnotgivingupyet #40plusstyle #brightongirl #brightontips #brighton

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It must be the Carmen Miranda / fruitloop in me but I have a number of summer dresses I pull out every year with pineapples or cherries or a whole fruit salad on them (no bananas). But they're pre lockdown sizing so this apple blossom one is for the 2021 me. And I LOVE it.

Oh and fruit salad should never contain banana. EVER. Hmmm not so sure I feel the same on dresses though?!?! #thoughtfortheday

More dress try ons in stories later. This one @monsoon could be dressed up def but I think can get away with every day. I mean apple blossom 😍😍😍. Bag previous #ad with @amazonfashioneu
Sandals @theshoegirlsuk own brand
First deliveries to be sent out v v soon and more to come soon too!


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Another Brighton store must visit this one on King's Road Arches just by the i360 @rebound_store_ preloved and vintage gems. I swear I thought I'd just try on this gem of a coat to show you guys but it fit soooo perfectly. Happy days.

The coat is by @rejinapyo and BNWT and I'm very happy to have got it at preloved prices. And yes the bag is @coach but recent sale too. I do I still like a deal. It's in my blood. And the shirt is preloved but my Dad's so really that one is utterly priceless...

Other preloved stores I swear by in Brighton: @prelovedofbrighton and the best charity shops @martletscharityshops and @oxfambrighton I've had some epic finds in all of these 😍.

Less high end discovery @lidlgb magnums today. Damn they're good. Might have to have another so will remove the white jeans 😂😂😂. I shared in stories and my DMs have gone through the roof I am definitely not alone in my appreciation of them!!!


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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!