Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

Today we managed to persuade 1 of the 3 teens to come out with us. It's rarely 3 out of 3. We can NEVER keep all 3 happy in one outing but we manage 1 🙌🙌🙌.

And now back home and they've all disappeared to their rooms and so it's just me and my husband waiting for Countryfile. I mean I just don't get why they don't want to spend Sunday evenings with us 😂😂😂.

#40plusnotgivingupyet #thisis47

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Sloppy comfy gear but you can bet I'm still in my Pjs by 6pm.


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Somewhere around the time that I put on pause my "I really fancy cold water swimming" as a New Year's resolution... I mean.. this is Brighton beach it'll still be cold in June right?!

#brightonbeach #40plusnotgivingupyet

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Neutral or bright I'm dragging those white jeans in to winter.

Quarantine productivity zero unless you count this 😂 I mean I had some energy so rather than declutter or tidy my bedroom I just tried on my wardrobe. Post Christmas jeans attempts this could be considered psychotic behaviour right?! If you are going to try jeans on make sure they have stretch is my advice I'm not a complete narcissist to myself. And after the try on I went and changed back in to sloppy wear and laid down for the rest of the day 😂🙈

Most items here old / charity shop / @prelovedofbrighton gems. Jeans from summer @mandco_fashion pr Boots @boden_clothing


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*Healthy* meaning less than a box of Heroes / Quality St and a cheeseboard a day. Not quite ready yet.

Also.. not said what Monday.. oh hang on Monday is a Bank Holiday?!?! Oh screw that...

HNY sssssshhhh come in quietly 🤫.

#40plusnotgivingupyet #newyear #newyearnewme #newyearnewgoals

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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!