Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

Truth ☝️ and back to normal by time I hit the airport…

#40plusnotgivingupyet #holiday

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The 80s. This may be triggering for some but the actual word triggering didn’t exist then so tough tits as we used to say back then 😂😂😂

*Shandy bass as an afterschool treat?
*Remember too clearly the horsebox and the pain of just wearing your vest and knickers for P.E?
*Did you ever enjoy the dogs chocolate drops - for you? *Or some have confessed to enjoying Bonio too 😂
*Enjoying pretend 💨 🚬 your Mirage candy ?
*Remember being burnt to agony by the real life cigarette lighter in the car? (Possibly while waiting for your parents to come out of the pub!)
*Guffawing as a family at Benny Hill and his chasing undressed women 1/3 of his age?
*Enjoying family time watching JR sleep around in Dallas?

If you can answer yes to one or more of these questions your back / neck / knees probably ache right now. And you’re probably wearing reading glasses.

#40plusnotgivingupyet #40plusstyle

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Dress or trousers??? Don’t make me decide 🙈 Either way make it leopard 🐆 …

Can you believe these are @peacocks_fashion 😍 the dress is same style as the black / khaki one I really rate (mostly sold out) so needs flagging! And the trousers are elasticated waist AND good on tummy and sooooo soft… matched with an equally soft linen blend shirt or just anything you want cos leopard is a neutral right?

Full try on ad in stories @peacocks_fashion with links. And a few other bits that I have to show you cos they have some gems 😍 holler if you need the links though…

#40plusnotgivingupyet #40plusstyle #midsizestyle #40plusfashion

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And repeat ad infinitum…

#40plusnotgivingupyet #holiday #midsize

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A simple hack for all the backless dresses. For those of us that don’t wanna go bra less…

Look up close you can see my stretch marks on my lower back. Call them tiger stripes 🙌?!

Ps of course this dress has ties so you can wrap it round but you could experiment with ribbon etc with a dress without ties… or I love a colourful bandeau or bikini like it’s just meant to be there. If you really love the dress enough 😍 there’s a way!

#brahack #fashionhack #40plusstyle #summerdress #40plusnotgivingupyet #midsize

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Charity shop find today @oxfamshops @oxfam_hove_ how cute is this ALSO special shout out to these lovely changing rooms too 😍😍😍

In recent weeks me and my daughter have found some amazing pieces as we charity shop. Last week in London a @theory__ top @octaviafoundation and in Brighton today I got a @neverfullydressed skirt that I coveted last year brand new in @charitysuper.mkt which has just opened a HUGE store in the shopping centre.

We well and truly have the charity shop bug 😍😍😍😍 what’s your best charity shop find????

#40plusnotgivingupyet #charityshopfinds #vintagedress #midsize

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Dressing for the weather we have not the weather I want 🙈 ☔️ 🌧️ this 👆got you covered. The leopard actually has already been pinched by the teen (teen approved!!!) but for me I always love a yellow raincoat what would you go for ??!

Shared these on stories last week and some have flown out already we do love a sale on sale - code HELEN15 for an extra 15% off coats and jackets at @regattaoutdoors inc this waterproof the Bayletta. I’ll link it again in stories.

All jackets @regattaoutdoors previous Ad in stories the Bayletta code HELEN15 is on until July 14 giving an extra 15% off coats & jackets inc sale

#40plusnotgivingupyet #waterproof #regattaoutdoors

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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!