Hi, my name is Helen Brookes and I am @40plusnotgivingupyet

I am a SHOPPING ADDICT who craves the opportunity to help women get back their mojo and feel the very best they can.

I love sharing my high street finds (and fails!) on my Insta feed and you can tune into my honest try-on sessions anytime, anywhere via my daily Instagram Stories @40plusnotgivingupyet.

I’ll share stuff I love, bargains and discounts and answer your burning fashion questions such as;

  • Which SIZE should I buy? (size 12 in one store? size 16 in another? or can I size down)
  • What does the material FEEL like? (itchy? cheap? silky? Do I need to iron?)
  • Will it show my BULGY bits? (we’ve all got them just what to wear to make you feel as confident as you can)
  • What kind of UNDERWEAR will I need? (I love a bit of control underwear but also let’s talk practicality if it’s see through you need to know)
  • How can I DRESS IT UP or down? (insta style with heels don’t always transfer well to the real world where you’re probably just going to Lidl)
  • And of course….does it have POCKETS?!

We’ve all ordered online and been bitterly disappointed when the garment arrives, usually in the wrong size or fabric. Don’t think it’s you. My mantra is if it makes you feel rubbish, or it’s all wrong then IT’S NOT YOU IT’S THE DRESS!

I’m also a hungry bargain hunter and definitely not into designer clobber (I don’t have the cash and even if we did, I think a trip to Mauritius would be more my bag!). I’ll share the deals and discount codes and if I can I’ll try and wrangle a code for you! I share the beauty products and fake tan secrets that I can’t live without too, anything that helps my mid 40s!

I’m also pretty random and share lots of the stuff I love; family life, VERY simple foolproof recipes, and travel and just life as a Mum of three – my two girls Lola and Poppy, and George my nephew.  I’ve been hit hard by loss in the past having lost my sister, and my Mum and Dad and I will talk about grief sporadically as it’s a huge part of my life and I’m happy to normalise it and share. Oh and there is also  a very tolerant husband in the wings but he NEVER appears on insta.


Let ME try before YOU buy!

It’s a lottery buying online. Let me road-test your purchases – before you click buy! I take the best of the current high street fashion and feed back to you about it’s cut, sizing, quality and how best to style it. Time saving reviews delivered straight to your phone!

My Instagram @40plusnotgivingupyet

Well I said the sandals would be my only shoe baby but after wearing these boots for 4 hours straight I feel my feet have died so who knows 😂. Aren't jeans hard enough to squeeze back in to without my boots pissing me off too?

Btw.. sandals sold out. Can't believe it. We are working hard to get more in and I will update you all here ASAP. But first Lucy @muddyfrogs and I would like to say a huge thank you for all your support and love. We are blown away by it. @theshoegirlsuk happy days.

Boots old @officeshoes but they've evidently shrunk over the last year
Jeans old @hm same as above
Blazer old @hm still faithful
Bag old charity shop find


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Friday feeling AND THEN SOME! Today is HOPEFULLY going to be a Friday like no other. I am off to London to pick up the finished pair of my sandals which are currently in the North of England but Lucy who has made them with me is taking delivery today and bombing them down to meet me in London. We haven't slept for excitement. I will share AS SOON AS I HAVE THEM in stories and I hope get them on the website for pre order tomorrow. Touch wood (touches forehead.. am I the only one that does that!?!?).

I need to say a huge massive respect to anyone that creates anything. It is a labour of love with lots of Brexit and lockdown rubbish to add in. Nearly there but not going to 🍹🍾🥂 just yet..

⭐ tee @hushhomewear via @johnlewispr current
⭐blazer @hm current
⭐bottoms @marksandspencerfashionpr current
⭐sandals MY OWN these are one of the samples we have tried out about 500 but not the final pair which are EVEN BETTER


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Bank Holiday has thrown me so here's a reminder for you lot today is THURSDAY.

Although this is an older pic and it is highly unlikely it will be this sunny. So that might throw you too. But the pic of me still in my bed in pjs telling you it's Thursday is far less appealing.

📷 @shedreamsofgucci

Kimono @onehundredstars #pr product
Bag old charity shop find
Everything else old too


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Feel all continental in this. Especially as the skirt is size large and I can't do it up 😂 (I can never find clothes in my size on holidays to the Med 🙈). Never mind it LOOKS the part headways on right?!

⭐Skirt @mango via @johnlewis
I'm in size large which I can't quite do up. Damn it is lovely though.
⭐T shirt @amazonfashioneu part of paid partnership last month
⭐Leather sandals sample pair from my own #collab Final pair coming out and ready to order hopefully THIS WEEK!!!


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*disclaimer daytime activities preferred. I want to carpe the diem out of summer but early to bed still holds.

Anyway.. summer I'm ready, do you fancy making a visit?!!?!? Ffs...


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You can see our #smallmumtallmum reel on our Instagram highlights so check it out!

A hashtag born from an Instafriendship with Abi @stealmystyle40!
We shopped, we storied, we shared our try-ons and laughed at the differences in sizes.  Our followers told us they LOVED it and asked for more. #smallmumtallmum was born!